SEM Services India Targets Small and Medium Businesses, Offers Attractive SEO Packages

SEM Services India, a Faridabad based company providing SEO services has slashed the rates of its SEO services packages with a view to make these packages more lucrative for the small and medium businesses, which are increasingly getting inclined towards developing their own website and establishing online presence.



SEM Services India, one of the rapidly growing companies providing the website design, development and marketing services to the clients in Delhi-NCR region, has reoriented its business strategy to tap the small and medium businesses (SME). In what is being seen as a strategy to beat the competition by cutting down the prices to tap more clients, the move is expected to make other companies reduce their prices by good measure.

With internet-based commerce picking up in the metropolitan areas of India and many small and medium businesses being interested in developing their own sites and marketing these on the web, the company believes that cutting down the rates will make it more lucrative for these businesses to market their sites online.

With the base level price of $120 per month for six months for the pre-defined SEO activities, the offer is aimed at SMEs that do not have high budgets but are willing to tap the potential of higher ranks on search engines. Besides this Silver level package, there are two other packages being offered by the company. The Gold level of $ 200 per month for 6 months and Diamond level of $300 per month for the same time period are the other SEO packages which the SME businesses can avail.

The Silver, Gold and Diamond package will have 10, 20 and 30 keywords optimized respectively. The company claims that these packages have been designed carefully, with full consideration of the recent updates of Google and incorporate those activities which are relevant for most of the businesses.

For more information on what the company offers, please visit the company website. The detailed list of SEO activities under these packages are mentioned on the website at http://www.semserviceindia.com/seo-packages.htm.

Social Media for Branding

When the objective is to create a particular brand, its advertising plays an important role in setting out what it stands for. In the non-web based electronic and the print media, the advertisements are the best means of creating right branding. However, internet can not be ignored in the present age simply because of the scope of its reach and its ever increasing usage. Therefore, creating an online brand awareness forms an important part of the whole marketing exercise. The essence and philosophy of branding remains the same but the
channels and the resources might differ. On the internet, it is the social media which holds the key to successful branding. Key steps that can lead to effective branding are the following:

1. Planning about what needs to be conveyed, to whom and how? List down the brand features that need to be communicated, determine your target market and also shortlist the social media marketing methods which could be most effectively utilized for branding.
2. Select the web resources for social media optimization. After you are done with the planning aspect, you need to determine which social media resources will most effectively achieve your objectives of brand awareness and create your real business pages on these resources. It would be a good idea to segment these resources as per the nature of content that will be posted on these.
3. Develop a list of activities which can be done on these resources. You might often find yourself stuck in determining which activities to do on these resources. This is where a creative blend of mind helps in bringing in new ideas. Creating an engaging content which is appropriate for that social media resource is one of the crucial steps in developing a particular brand image for the organization or product.